Buddy Balls connects amateur footballers across ASEAN: find people to play with, get on a pitch, and keep the game going. The organising usually happened in scattered chats, so a match came together slowly and a spare slot went unfilled. We were asked to put the whole thing in one app.
The approach
We designed around the match. Players browse games, book a specific position on the field and pay their share, and settle up as a squad, then review the result with stats, formations, and rankings once it is done.
What shipped
An app that carries a pickup game end to end, finding players, booking slots by position, splitting the cost, and tracking squads and rankings, so a match is a few taps instead of a group chat.
