Case study

Telgani

Rebuilding the booking flow so paying for a car takes less time than parking one.

Year
2024
Sector
Car rental
Scope
Product design, Engineering
Timeline
14 weeks

Drivers book from 300+ rental companies in one place.

+23%
checkout completion, first quarter
0.9s
median LCP on 4G
14
weeks from kickoff to launch

Telgani came to us with a product that worked and a funnel that leaked. Cars were getting found, carts were getting filled, and then, at the payment step, a fifth of customers quietly left. The brief was narrow on purpose: do not redesign the brand, fix the flow.

The challenge

The old checkout was built in a hurry during a growth spurt. Seven screens, three of them asking for information the backend already had. On mid-range Android phones, the payment page took over four seconds to become usable, and the session data showed exactly where patience ran out.

Speed was not a nice-to-have here. In rental, the customer is often standing in a parking lot when they book.

The approach

We ran design and engineering as one track. While research mapped the seven screens against what the API actually required, engineering built a prototype checkout against production data in week two. Every design decision after that was tested on a throttled connection before it earned a place in the flow.

The seven screens became three. Saved payment methods moved to the first screen instead of the last. Every field that could be inferred was inferred.

The version we shipped is the boring one. That is why it converts.

What shipped

A three-step checkout rebuilt on the existing design language, a payment page that becomes interactive in under a second on 4G, and a component library the Telgani team now extends without us. We stayed on for a quarter of measurement, tuning the flow against real traffic before calling it done.

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